Banks, Credit Cards and Status

Traditionally you start out with the normal credit card, for poor plebs.

After working hard and earning more money, you one day "graduate" to the gold card, with higher limits, more status, benefits (and fees).

When you start earning the big bucks, you finally qualify for the platinum card, with stratospheric limits, oodles of status, benefits (and even higher fees).

I'm just wondering, now that the gold price has truly and properly overtaken the platinum price, and gold costs more (per ounce, not per volume - yet), are the banks going to rebrand? Or can the middle class with their gold cards silently laugh at the so-called rich with their cheaper platinum cards?